Newell Custom Writing Instruments
Newell Custom Writing Instruments or Expo is a whiteboard (dry erase), marker, and accessory brand of products made by Sanford,[1] now a part of Newell …
Newell Custom Writing Instruments or Expo is a whiteboard (dry erase), marker, and accessory brand of products made by Sanford,[1] now a part of Newell Brands since its acquisition.[2] As of 2026, the dry erase marker line of Expo comes in 23 colors, including 18 core colors[3] and 5 neon colors.[4]
History
In 1965, The Sanford corporation [5] offered its first temporary visual communication aid. The name was Vis-à-Vis,[6] and was a wet erase marker for overhead projectors[7] 11 years later, in August of 1976 the company launched the first EXPO dry erase marker.[8] The original colors included Black, Red, Blue and Green in a Chisel Tip style. Four more colors: Yellow, Orange, Brown and Purple, were later added in April 1978.[9] The success of EXPO dry erase markers was so good, that in 1981, Sanford launched the marker in Fine Point style, providing a smaller, more pen like feel. In 1991, Ultra Fine Point and Bullet Tip were added. Accessories[10] launched in the early 1990s, which included erasers and dry erase board cleaners.
In November 1986, the company launched a new marker named EXPO II, later renamed EXPO2.[11] This marker featured an alcohol-based ink instead of the strong-odored methyl isobutyl ketone based ink that the original used.
Today
In 2003, Sanford introduced a new line of accessories, including more advanced whiteboard erasers with rubber grips,[12] whiteboard cleaners, dry erase whiteboards,[13] clips, and bags. in 2010, new markers have been introduced including washable, retractable, scented, fluorescent wet erase (Bright Sticks), and Neon. [14]
Core Dry Erase Low Odor Colors
| Color[15] | Name[15][16] | Hex Code (approximate) |
RGB Code | Issued | Retired | Tip | Pack | Notes | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Garnet | #A4123F | 164, 18, 63 | TBA | - | TBA | TBA | Formerly known as Brick Red.[17] | |
| 2 | Red | #D50032 | 213, 0, 50 | 1976 | - | TBA | TBA | ||
| 3 | Orange | #FF8200 | 255, 130, 0 | 1978 | - | TBA | TBA | ||
| 4 | Yellow | #F3E93A | 243, 233, 58 | 1978,
2026 |
N/A | TBA | TBA | Formerly discontinued; brought back in March 2026.[18] | |
| 5 | Lime | #84BD00 | 132, 189, 0 | TBA | - | TBA | TBA | ||
| 6 | Green | #009A44 | 0, 154, 68 | 1976 | - | TBA | TBA | ||
| 7 | Emerald | #005844 | 0, 88, 68 | TBA | - | TBA | TBA | Formerly known as Forest Green.[17] | |
| 8 | Aquamarine | #00AEC7 | 0, 174, 199 | TBA | - | TBA | TBA | Formerly known as Aqua. | |
| 9 | Aqua | #00A3E0 | 0, 163, 224 | TBA | - | TBA | TBA | Formerly known as Turquoise. | |
| 10 | Marine | #274C5E | 39, 76, 94 | TBA | TBA | TBA | TBA | Discontinued. | |
| 11 | Blue | #0057B8 | 0, 87, 184 | 1976 | - | TBA | TBA | ||
| 12 | Sapphire | #001871 | 0, 24, 113 | TBA | - | TBA | TBA | Formerly known as Indigo.[17] | |
| 13 | Purple | #753BBD | 117, 59, 189 | 1978 | - | TBA | TBA | ||
| 14 | Amethyst | #5F2167 | 95, 33, 103 | TBA | - | TBA | TBA | Formerly known as Berry or Boysenberry. | |
| 15 | Plum | #830065 | 131, 0, 101 | TBA | - | TBA | TBA | ||
| 16 | Pink | #DF1995 | 223, 25, 149 | TBA | - | TBA | TBA | ||
| 17 | Mauve | #6B2327 | 107, 35, 39 | TBA | TBA | TBA | TBA | Discontinued. | |
| 18 | Pumpkin | #A9431E | 169, 67, 30 | TBA | - | TBA | TBA | ||
| 19 | Brown | #946037 | 148, 96, 55 | 1978 | - | TBA | TBA | ||
| 20 | Black | #2D2926 | 45, 41, 38 | 1976 | - | TBA | TBA |
Neon Dry Erase Colors
| Color[19] | Name[19][20] | Hex Code (approximate) |
RGB Code | Issued | Retired | Tip | Pack | Notes | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Pink | #FF2E71 | 255, 46, 113 | TBA | - | TBA | TBA | ||
| 2 | Orange | #FFAB02 | 255, 171, 2 | TBA | - | TBA | TBA | ||
| 3 | Yellow | #D0E759 | 208, 231, 89 | TBA | - | TBA | TBA | ||
| 4 | Green | #85C04C | 133, 192, 76 | TBA | - | TBA | TBA | ||
| 5 | Blue | #77CEE2 | 119, 206, 226 | TBA | - | TBA | TBA |
References
- ↑ Sanford (writing products)
- ↑ "Newell Brands".
- ↑ "EXPO: Whiteboard and Dry Erase Board Markers & Accessories". Expo. Retrieved 2026-02-22.
- ↑ "EXPO Neon Dry Erase Markers, Bullet Tip". Expo. Retrieved 2026-02-22.
- ↑ Sanford (writing products)
- ↑ http://www.expomarkers.com/markers/vis-a-vis[permanent dead link]
- ↑ "Overhead projector".
- ↑ "Archived copy". Archived from the original on 2016-03-05. Retrieved 2026-02-20.
{{cite web}}: CS1 maint: archived copy as title (link) - ↑ "Expo history". expomarkers.com. Archived from the original on 2010-04-13. Retrieved 2026-03-01.
- ↑ http://www.expomarkers.com/accessories[permanent dead link]
- ↑ "Expo history". expomarkers.com. Retrieved 2026-03-01.[permanent dead link]
- ↑ http://www.expomarkers.com/accessories/precision-eraser[permanent dead link]
- ↑ "Archived copy". Archived from the original on 2016-03-06. Retrieved 2026-02-22.
{{cite web}}: CS1 maint: archived copy as title (link) - ↑ "Whiteboard Markers".
- ↑ 15.0 15.1 "Low Odor Chisel Black EXLowOdorBlackChisel - Expo". Expo. Archived from the original on 2018-01-03. Retrieved 2026-02-24.
- ↑ "EXPO Low Odor Dry Erase Markers, Fine Tip". Expo. Retrieved 2026-02-22.
- ↑ 17.0 17.1 17.2 "expo markers 20 colors officeworld". Bing. Retrieved 2026-02-24.
- ↑ "Instagram". www.instagram.com. Retrieved 2026-03-17.
- ↑ 19.0 19.1 "Neon Bullet Blue EXNeonBlueBullet - Expo". Expo. Archived from the original on 2018-01-04. Retrieved 2026-02-24.
- ↑ "EXPO Neon Dry Erase Markers, Bullet Tip". Expo. Retrieved 2026-02-22.
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