Autoethnography is a method of social research whose defining characteristic is that the author links personal experience and autobiography with social, political, and cultural concepts. Its difference from ethnography is the high degree of subjectivity that is introduced to the study, and the fact that the perspective of the author shows personal involvement with the subject much more than participant observation invites.

Maréchal defines auto-ethnography as “a form or method of research that involves self-observation and reflexive investigation in the context of ethnographic field work and writing”.^[1] In the 1970s it was more simply defined as “insider ethnography”, referring to the fact that the group of study is the ethnographer’s own.^[2]

The most significant element that auto-ethnography introduces to the study of culture and society is the shift from a depersonalized, “seen from a vantage point” and neutrally distanced narrative to a storyline with which the audience can engage morally, aesthetically, and intellectually, and, thus, co-participate in the events described.^[3] Especially for ethnographers who use multiple informants, auto-ethnography introduces an alternative way of writing where “the distinction between ethnographer and ‘others’ is unclear”,^[4] thereby challenging “imposed identities and boundaries”.^[5]

However, auto-ethnographers should avoid some dangerous pitfalls that could undermine the credibility and usefulness of their work. Chang identifies the following: "(1) excessive focus on self in isolation from others; (2) overemphasis on narration rather than analysis and cultural interpretation; (3) exclusive reliance on personal memory and recalling as a data source; (4) negligence of ethical standards regarding others in self-narratives; and (5) inappropriate application of the label autoethnography".^[6]

• Chang, Heewon. (2008). Autoethnography as method. Walnut Creek, CA: Left Coast Press.
• Hayano, D. (1979). Auto-ethnography: Paradigms, problems and prospects. Human Organization, 38(1), 99-104.
• Khosravi, Shahram. 'Illegal' Traveller: an Auto-ethnography of Borders. Basingstoke: Palgrave Macmillan, 2010.
• Maréchal, G. (2010). Autoethnography. In A. J. Mills, G. Durepos & E. Wiebe (Eds.), Encyclopedia of case study research (Vol. 2, pp. 43-45). Thousand Oaks, CA: Sage Publications.
• Pratt, Mary Louise. Imperial Eyes: Travel Writing and Transculturation. London: Routledge, 1992.